Why Black Ops 4’s Biggest Shortcoming Will Be The Cause Of Its Success
Call of Duty is one of the most successful gaming franchises of all time. The series has sold more than 250 Million copies amounting to over $15 Billion in sales. You would think that their pocketbooks would be pretty endless but like many companies before them, Call of Duty has shown that they value profit over product. Case in point: Black Ops 4 will not have a single-player campaign mode.
The exact reason why is up for contention. Treyarch claims that they never intended to include a campaign mode, but that’s pretty hard to believe considering that every major Call of Duty game before has included a campaign. Other sources claim that Treyarch and Activision simple ran out of time. Call of Duty has always maintained a self-imposed 1 year timeline to release a new title every November. Black Ops 4 is an exception, as Activision decided to release it one month early on October 12th in an effort to compete with Rockstar’s long-awaited Red Dead Redemption 2. Could this shortened schedule have prevented the inclusion of a single-player game mode in Black Ops 4? Only Treyarch and Activision truly know the answer to that, but the fact remains: there will be no campaign. Honestly, that really sucks. Although people typically pour most of their hours into multiplayer and zombies, almost everyone completes the campaign. Call of Duty has done a fantastic job of crafting compelling storylines with strong, interesting characters that carry over from one game to the next. I’m sure many of us still remember the insane twists that games like Modern Warfare 2 have brought us. The lack of a campaign would be a glaring omission. So how could it be a good thing for Black Ops 4?
Well, there’s a few reasons. With your standard Call of Duty releases, many players jump straight into the campaign mode in an effort to complete the story before any unwanted spoilers grab their attention. This means that the player base during the first few weeks of release is typically divided between those playing campaign and those playing multiplayer. With Black Ops 4, every single person will be playing a multiplayer game mode. With the inclusion of Blackout, Call of Duty’s new Battle Royale mode, maximizing player count is more important than ever. In order to fill up Blackout’s 100 person lobby along with lobbies for each multiplayer game mode and each zombies map, it’s critical that there are as many people playing as possible. Removing any single-player game modes ensures that this will happen.
People are already calling Blackout the Fortnite killer. Call of Duty has received more buzz and attention from Blackout alone than it has in years. Blackout is Call of Duty’s chance to revitalize their franchise and reclaim their throne as the number 1 shooting game in the world. They’ve gone all-in on Blackout. They have to; it’s their only shot. With games like PUBG, Fortnite, and even Rainbow 6: Siege taking over the shooting genre and dominating the market, Call of Duty had to do something drastic. Removing their beloved campaign mode is exactly what they needed to succeed.